I've gotten a bad rap as a LeBron defender, though more often than not, it seems that I'm simply defending myself.
But, for this blog, I will actually be defending the man. The issue, of course, is the advertisement that LeBron placed in the Akron Beacon Journal, in which LeBron thanks Akronites for their support but ignores Clevelanders.
The default response that I've seen so far, at least on Around the Horn, is that LeBron made another PR mistake or that the people advising him in this arena have led him astray once again.
But, personally, I don't think he/they are that stupid. There's no way, really.
Admittedly, LeBron has made some seriously questionable PR moves in the past (his relying on friends over professionals, his refusal to sign a Darfur-supporting petition, his wigging out about getting yammed on by Jordan Crawford), but for the most part, his decisions have specifically been geared towards protecting his image – with varying degrees of success.
I don't think that's what's going on here.
So here's my theory: LeBron is seriously pissed off at Cleveland, Dan Gilbert, the Cavs, their angry tearful fans, maybe even the Indians and Browns. And now he's feeling vindictive – very vindictive.
He certainly has some good reasons to be.
Gilbert publicly lambasted him. His open letter was the harshest, most insulting breakup letter since Shannen Doherty dumped Brodie in Mallrats. Some key words: cowardly, betrayal, shameful, heartless, callous. On top of that, Gilbert typed the message like a 12-year-old text messenger. Even I'm mad at Gilbert for this letter, and it wasn't even about me.
The Cavs fans turned on LeBron before "The Decision" was even over. At least LeBron gave it some thought before stabbing them in the back; the fans were burning LeBron's Cavs jerseys even before the NBA could print his Heat jerseys. Never mind that he made the Cavs (and Cleveland) relevant and gave them some truly fun years. Obviously LeBron made the break, but the fans made it acrimonious. Maybe, now, he's just matching their demeanor.
Thirdly, and perhaps most importantly, LeBron might be the most upset at the Cavs. In my mind, his Akron letter gives some credibility to the whispers that Delonte West boinked James' mom. LeBron's disappearance in his final playoff games with the Cavs was the first sign that the rumors might be true and he was giving up on his teammates. Now, it seems like his departure from Cleveland may be as much about anger and disgust with everything Cleveland as it is about winning in Miami.
Again, to me, his exclusion of Cleveland from his thank you note to Akron feels more like anger and bitterness than stupidity. Maybe between basketball camps, bike-a-thons, and Miami nightlife, LeBron is punching pillows or – as Matthew would say – crying into his beer. I don't think he's using his spare time with Hooked on Phonics or practicing his acting chops for Dumber and Dumberer.
The other LeBron news yesterday was that the Heat reportedly play in Cleveland on December 2. I'm sure there will be some angry fans in that arena. I'm also guessing that an angry LeBron will show up as well. If so, this bad divorce may awaken the LeBron beast that the NBA has been expecting: not just the incredible physical specimen, but the unabashedly dominant takeover artist and winner.
The potential is there, as usual. LeBron has always had the potential, but he's never seemed to make good on it, for one reason or another. But maybe this divorce with Cleveland will be the spark to finally actualize his incentivization – a made-up phrase I've always wanted to use.
Barring a truly honest tell-all autobiography, we may never know if LeBron is making idiotic PR mistakes or intentionally and vindictively destroying Cleveland's psyche. But if it's the latter, LeBron might be more like Michael Jordan than he's seemed so far. MJ was the type to hold grudges and, more importantly, follow up on them on the court. Come December 2, LeBron has that chance.
Quote(s) of the Week:
"I know LeBron James is fantastic right now, but if he's still winning championships by himself at thirty-six on the fourth version of himself, we can start talking about him and Jordan. And only then."
"Jordan wanted to vanquish and fueled himself by overreacting to every slight (real or manufactured). Rick Pitino questioned the seriousness of his hamstring injury during the '89 Knicks-Bulls series; Jordan made them pay. The Magic knocked an out-of-NBA-shape Jordan out of the '95 Playoffs; Jordan made them pay. Malone lobbied for the 1997 MVP; Jordan made Utah pay. That's just how it went. When Bulls GM Jerry Krause—someone whom Jordan openly detested—glowingly courted European star Toni Kukoc, Jordan and Pippen wrecked Kukoc in the '92 Olympics with particular fury. Before the 1989 draft, it bothered Jordan that Krause had become infatuated with Majerle's potential, so he torched Thunder Dan in the '93 Finals and screamed 'Fuck you, Majerle!' as the Bulls celebrated right after Phoenix's final miss in Game 6. Did Majerle do anything to him? Of course not. Jordan just convinced himself that he did. That's how the man thought."
-Bill Simmons, The Book of Basketball
Hey, so I wrote a blog. It's been awhile. Sorry. Fortunately, I've seen most of my blog readers in this past blogless month, so you're probably aware of the reasoning.