Publicity stunted

Tiger Woods is talking again, and ESPN is now veritably overflowing with reports and updates on his two interviews, one with the Golf Channel and one with ESPN's Tom Rinaldi. So far, I've heard most of the Tom Rinaldi interview, but I can already assume that this is the best part (paraphrased because I'm too lazy to find the video online):

Tom Rinaldi: What happened on the night of the crash?
Tiger Woods: That's in the police report. Anything else that happened is between Elin and me, and that's private.
TR: But what made you crash the car?
TW: Again that's a private matter.
TR: If it's a private matter, then why issue a public apology?
TW: Because I owe a lot of people an apology: friends, colleagues, the public, kids who look up to me.

Tom Rinaldi is my new personal hero. What a question?

And, boy, Tiger still seems very naïve and aloof about all this. How does he still not see the hypocrisy in all of this, especially when Rinaldi smacks him in the face with it, like so much pimp love?

Here's the bottom line, Tiger: your whole life is now a public matter. And no matter how well he tries to hide all of these things – the infidelity, the crash, the rehab – they are coming or will all come to the light.

If Tiger was smart about this, instead of trying to control this information by hiding it like Nazi ancestry, he'd control the information by releasing it himself, thereby retaining some modicum of control over the shape and tone of the message. Tom Rinaldi gave Tiger a chance to do just that, but he decided, instead, to continue to take his very slim chances of maintaining his private public image.

Event of the Week:

CP3 is planning on returning to the Hornets' lineup this week. This should be important not just for Charles, but for basketball fans everywhere since Paul is genuinely fun to watch.